New Year’s Message for 2026

As we enter 2026, I would like to extend my New Year’s greetings.
Last year marked the launch of the “New Fuji Oil” following our transition from a pure holding company structure to a business holding company structure. It was a year in which we advanced more integrated Group-wide management. At the same time, the business environment became increasingly uncertain, as exemplified by the historic surge in cocoa bean prices and the resulting slowdown in consumption. Since our founding, we've believed that ongoing challenge and innovation are essential for survival. Even when faced with difficulties, we have stayed dedicated to collaborating with our customers and providing solution-based products that meet their needs. 

In Japan, we had valuable opportunities to engage directly with our business partners and visitors at various events, including the Expo held in Osaka last year. These events enabled them to experience firsthand the potential of plant-based ingredients. Supported by rising inbound demand and increasingly diverse food preferences, our brand “GOODNOON” —which offers a variety of options for “deliciousness,” —has achieved broader adoption in both foodservice and retail markets. The brand is steadily gaining recognition as an innovative choice that balances superior taste with health and environmental benefits. Beyond Japan, we welcomed Provence Huile S.A.S of France into our Group in April last year, further reinforcing our sunflower oil supply chain.

In 2026, we will steadily execute initiatives in line with the fundamental policies established in our Mid-Term Management Plan, United for Growth 2027, which was introduced last year. As a business holding company, we will accelerate the enhancement of Group governance and strengthen the competitiveness of our growth fields, including vegetable fats for chocolate (CBE) and compound chocolate. In addition to developing new products, we aim to create value through each business headquarters’ designated “New Business Fields,” encompassing new markets and innovative sales approaches. Throughout all initiatives, we intend to maximize outcomes by accelerating the PDCA cycle and enhancing the speed of decision-making.
The Fuji Oil Group, together with our stakeholders, will continue to take on challenges through our businesses, striving to solve social issues and create new values. We sincerely appreciate your continued support and guidance in this year.

 

President and CEO