All Up VC- An oil that highlights delicious flavor

Developed by Fuji Oil in its pursuit of deliciousness in oils and fats, All Up VC is an oil that highlights and strengthens the delicious flavor inherent in dishes and foods.

In edible oil processing, refining removes constituents that could cause colors and unpleasant odors from oils and makes them virtually tasteless and odorless. Although oil is indispensable to the preparation of many foods, it has been considered desirable to eliminate the flavor and taste of oil. Fuji Oil, however, wondered if it might be possible to give oil a new role which can contribute to deliciousness, and took up the challenge of developing such new-function oil.

In the promotion of this research, the team developed technology for stable dispersion of substances that had been difficult to dissolve into the oils and fats. We discovered that use of this technology, which we named "DTR Process," endows the foods using the resulting oils and fats with a delicious new flavor.

All Up VC is oil that was developed by use of the DTR Process, and has a taste-enhancing effect (meaning that it strengthens the perceived flavor). With this process, we dispersed Vitamin C, which ordinarily cannot be dissolved in oil, into oil, and realized that foods made with this oil seem to have a stronger flavor. This effect cannot be obtained merely by adding Vitamin C. More specifically, the flavors that seem stronger are saltiness, pungency in the broad sense encompassing spiciness, and sourness. The reinforcement of these flavors, which accent foods, is linked to an improvement of taste.