Message from the President
We deeply appreciate your continuing support and patronage.
Within the Fuji Oil Group, Fuji Oil Co., Ltd. is developing business in Japan. This business centers around the four fields of vegetable oils and fats, industrial chocolate, emulsified and fermented ingredients, and soy-based ingredients. Using plant-based materials from palm (oil palm), cacao, soybeans, and other items, we develop ingredients and products with original technology and send them out into the world.
Along with the maturation of the Japanese market due to falling birthrates and population aging, the environment surrounding the food business is likewise in the midst of drastic change. What we emphasize in this age of rapid change is communication with our customers. From now on, we are going to widen our circle of new opportunities with products that are the focus of rising expectations in the market, such as items that are directed to the aged or have enhanced functions. Through a concerted effort by our development, production, and sales power, we aim to instill Japan’s food world with fresh wonder and excitement. We aspire to the provision of forerunning new value that will benefit health and respond to the personnel shortage, which are key issues of concern to all in the food field in Japan.
As a company involved in food, we place top priority on assurance of safety, improvement of quality, and reduction of environmental burden. I myself serve as the director in charge of safety, quality, and the environment, and am vigorously promoting approaches to safety and quality. We want to put smiles on the faces of our customers and end-consumers as well as assist the advancement of society through earnest "monozukuri" (creating products) for provision of delicious food with safe material, and "kotozukuri" (creating movements) to inspire people. To this end, we think a great deal with our founding spirit of breeding innovation by constantly continuing to take up challenges. We are committed to contribution to the joy of food and to human health, so that we will be even more able to meet the diversifying needs in the market. I am going to do my very best to further heighten the trust placed in us by society as a whole and to practice management that is friendly to people and the earth.
I am counting on receiving even more support from you in the future as well.