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Flowers surrounding
the ceremony site |
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The ceremony was surrounded by a number of floral decorations that are peculiar to Indonesia and were presented by affiliated companies. In the enthusiastic atmosphere created by the many beautiful and magnificent flowers, the ceremony was started by the opening remarks of William Chuang, President of P.T. Fleyabadi Indotama. President Asahara of Fuji Oil Co. then followed by saying words of acknowledgement to those attended, introducing the historical details regarding the opening of the new factory, and expressing his expectations of the new factory having the production capacity of 12,000 tons per year. |
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Following the ceremony, a tree-planting ceremony was held at the main gate of the factory, where Vice-President Baba of FAI and top management of the parent companies backfilled soil and applied water to a cacao seedling one after another, praying for its growth and the development of the company. |
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| Factory's production line |
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The new factory is the newest oversea factory in the Fuji Oil Group, featuring a spectacular 180-meter long linear production line. With the simple production line, it is a state-of-the-art ingredient chocolate factory that can flexibly produce various kinds of products to be sold locally in Indonesia and in the neighboring ASEAN countries. |
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Indonesia is a young country where more than 50% of the population is 25 years old or younger and great expectation are put on its future growth. Chocolate is widely accepted among Indonesian people since the era of Dutch rule. Moreover, Indonesia is the largest producer of cacao beans in South East Asia. From these reasons, new bakery and pastry shops are opening in Jakarta City and buns and cakes that contain chocolate and fresh cream are gaining popularity.
In China and South East Asian countries, there are rapid changes in people's lifestyles due to the development and penetration of information technology and the invasion of global distribution networks. Taking these changes as a business chance, the Fuji Group is positively trying to develop, produce, and sell on the spot various intermediate food materials (ingredients) that satisfy the customer needs of each region. |
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